The 8 Tribes Philosophy

8 Tribes reminds us of the diversity of values in New Zealand - and the benefits of that diversity:-

“In science as in life, opposites attract”. It’s tension, pressure, friction and collisions that create energy. It’s the same with our culture. What is remarkable about New Zealanders and what creates the energy within our society is not our sameness, it’s the differences between us all”

[From 8 Tribes : the hidden classes of New Zealand by Jill Caldwell & Christopher Brown. Wicked Little Books 2007]

It's an intricate balance. See the world from only one point of view and you risk missing other possibilities. Harness the diversity of a crowd towards a common goal and you cover all the bases.

For a written summary of the 8 Tribes please click here

For a video summary of the 8 Tribes please click here

We apply the Tribes philosophy to the problems of business and society in a range of different ways.

"What is remarkable about New Zealanders and what creates the energy within our society is not our sameness, it’s the differences between us all"